UPSC Essay Content : (For detailed analysis/points explanation watch video)
- Introduction – Explain meaning of word Quality in Quote. Quality means trust, honesty, SDG, reliability and what consumer can connect with.
- Historical Perspective –
- Quoted Emperor Ashoka’s inscriptions
- Political Dimension –
- Give Barack Obama’s presidential campaign
- Societal Aspect –
- Provide Case study of The Dove Real Beauty Campaign in Europe – Which challenged taboo that during period women’s are impure
- Social media Perspective
- Social Media App Case Study: Instagram
- Environmental Perspective –
- Musk’s example – The Rise of Tesla and Electric Vehicles (EVs)
- Religious and Spiritual Aspect –
- In Sikhism, the principle of “Vand Chakna”
- In Christianity, for instance, the commandment “Thou shalt not bear false witness”
- Hinduism and Buddhism, emphasize the concept of selfless service.
- Psychological Dimension –
- Quote Maslow Law : After basic Need, One need quality
- Economic Aspect –
- Explain The Quality-Price theory Tradeoff –
- Women & Child Perspective –
- Case Study: Whisper’s ‘Touch the Pickle’ Campaign
- Child Perspective : “Surf Excel’s ‘Daag Acche Hai’ Campaign”
- Scientific/technical Perspective –
- Tata Steel / tata Motor
- International Perspective –
- The Indo-Japanese Partnership – Quality Beyond Borders
- Compare with relation with china where there is no trust
- Philosophical Perspective –
- Mention From Christian Teaching (The Bible): The principle “Let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No'” (Matthew 5:37)
- From Vedic Philosophy: The Vedas emphasize the concept of “Satyam Shivam Sundaram,”
- Counter Perspective –
- Case Study: Fast Fashion Giants Business Model – Zara, H&M etc
- Convenience-Centric Marketing: KFC, Macdonald
- Political Campaigns Example: “Make America Great Again” Campaign – Trump
- Conclusion – Quote from Jobs and Wayforward
Refer More Philosophical UPSC essay solution
How to Score 150+ score in IAS UPSC: UPSC Essay : “Give them Quality. That’s The Best Kind of Advertising” (13+ Case study)